How Much Are Missed Calls Actually Costing Your Business?
Most business owners know they're missing some calls. What they don't realize is how much those missed calls are worth, and how fast the number adds up. We work with businesses nationwide from our base in Irvine, and one of the most powerful things we do in our demos is help owners calculate their actual missed call cost. The number is almost always bigger than they expected.
The Simple Calculation
Here's how to figure out what missed calls are costing you: Step 1: Estimate how many calls your business misses per day. Even if you think it's low, 2 or 3, use that number.
Step 2: Estimate what percentage of those missed calls were potential new customers. For most businesses, it's at least 50%. Step 3: Multiply by your average customer value. Example for a dental office: - - - - -
That's not a typo. For a busy dental office missing just 3 calls a day, the annual cost of missed calls is over half a million dollars in potential lifetime patient value.
Your Industry's Numbers
HVAC: Average job value $400 to $800. Missing 2 jobs per day = $800 to $1,600/day, $200,000 to $400,000/year. Law firm: Average case value $3,000 to $15,000. Missing 1 potential client per day = $750,000 to $3,750,000/year in potential fees. Med spa: Average client value $2,000 to $5,000/year. Missing 3 inquiries per week = $312,000 to $780,000/year in recurring revenue. Plumbing: Average job $300 to $600. Missing 3 jobs per day = $270,000 to $540,000/year.
The Fix: Book a Demo to See Your ROI
The ROI is immediate and dramatic, book a demo to get custom pricing for your business. Book a free demo and we'll calculate your specific missed call cost during the call.